VAUCLUSE CAR CLUB
Having held small, neighbourhood gatherings for a couple years, in late 2018 the Vaucluse Car Club saw the need to expand. Establishing quarterly gatherings on the rolling grounds of Vaucluse House, the VCC required a professional to handle the clubs media and marketing. This consisted of a full brand roll-out, website design & development, event coordination, logo and graphic design, social media management and moderation, photography and video production.
Requiring a logo and graphic design execution, I created this logo for the Vaucluse Car Club. Reflecting the VCC’s industrial, mechanical, mid-century modernist ethos, the logos simple, monochromatic colours and lines speak of sleek, simple sophistication, a reflection of the Vaucluse Car Club.
The logo has been implemented in the design of the VCC business cards, the cards channeling the logos sparse design with minimal copy and simple illustrations.
Vaucluse Car Club has been established across all major social media channels, primarily Instagram and Secondarily Twitter and Facebook. Instagram has grown relatively quickly, daily posting of high quality, engaging content has driven an engagement rate of over 40% and over 100 followers from less than 10 posts.
Having photographed cars professionally for over five years, I also shoot and documented each VCC gatherings to further publicise the club. This has been an effective way to create content vital to growing the clubs social media and website. The level of photography speaks for itself.
The VCC website was designed as an effective tool to attract attendees, keep members up to date and display photographs, video content and articles.
With little to no budget to produce video content, I had to think laterally, producing & editing these two videos, a short ad consisting of photos and info & a montage of drone footage. These videos were broadcast across VCC social media channels and the website.
In order to gain further coverage and grow the event, I invited famous Sydney-based automotive Youtuber & influencer Supercar Advocates, who attended the latest VCC gathering and filmed a video. The video gathered over 60,000 views in one week.