PORSCHE AD CAMPAIGN
This Porsche Panamera ad was designed to emulate Porsche's existing print media branding. The ad concept takes what is often considered as a negative in our environmentalist world, the V8 engine, and turns it into a positive by highlighting its use in charging the hybrid engined batteries.
As is tradition with Porsche's print advertising, it does stretch the truth to an extent, though it appeals to Porsche's existing customer base who value the cars performance, and those who are environmentally conscious.
Created Whilst Attending Macleay College