CARTIER TANK AD CAMPAIGN

Tank final 2.jpg

2017 marked the centenary of the Cartier Tank, likely the most important timepiece of the 20th century. This print ad celebrates the milestone whilst also highlighting the timeless nature of the watches design through succinct, clever copy.

The ad features no secondary copy, as doing so would be unnecessary, given the primary copy communicates all information necessary.

Created whilst attending Macleay College