APPLE WATCH SERIES 4 AD CAMPAIGN

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With Apple giving the latest iteration of the Apple Watch an optical heart sensor, fall detection and the ability to take an electrocardiogram, its clear the Apple Watch is fast becoming a device to keep you healthy.

In that vein, the Apple Watch’s heath-focused direction opens it to new advertising concepts. This pair of ads employ Apple’s clean advertising standards, combined with clever, succinct copy which perfectly encapsulates the watches health functions.

Created whilst attending Macleay College

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