Anyone who spends even a modicum of time with me will probably come to learn I’m a wristwatch tragic. What else would you expect, combine a love of design and engineering and it’s no wonder I obsess over vintage Omega’s and Cartier’s. As a lover of advertising, I’ve always considered the classic Rolex ads as the pinnacle of timepiece advertising, and who could argue otherwise?
As wristwatch technology exploded post-war alongside the birth of modern advertising as we know it, the worlds admen got to work creating some truly excellent ads for the newly created category of sports watches, built to survive deep sea plunges and trips to the moon. The result, a ton of expertly crafted ads, brimming with clever concepts, cheeky taglines and fascinating art direction. Today I’d like to share with you three old-school print campaigns to show what tricks the old dogs can teach modern advertising.