Macca’s has capitalised on this incredibly ingrained brand position in the past, refitting a handful of Golden Arches signs with the beloved ‘Macca’s’ name, though for Australia Day 2019 DDB Sydney have Macca’s best localised campaign yet, doubling down on the Strayan’ slang.
If you’re in the market for a little Sportscar these days, the first name on your mind will undoubtedly be Porsche. Old Ferry Porsche’s companies come a long way in its 70-year history, mostly by making near perfect performance cars, though their outstanding advertising has undeniably helped in cementing the brand as a byword for Sportscar. Nothing comes close to Porsche’s consistently ingenious ad concepts and outstanding copy; in the world of automotive advertising they’ve set the bar to which all automakers should strive to achieve. To celebrate Porsche’s 70th birthday, I thought I’d share my five favourite Porsche ads.