marketing

COLES – THE ART OF BULLDOG ADVERTISING

COLES – THE ART OF BULLDOG ADVERTISING

Last month Coles finally euthanised its “Down, Down” campaign, moving away from a cost-based approach to their new slogan “Good things are happening at Coles”; how beautifully vague. Having finally acknowledged the market share that Aldi holds as the king of cheap groceries, Coles have wisely taken a new tack, though whether or not they will be doing away with their affinity for bulldog advertising is yet to be seen.