Its February, so apart from millions shilling out for a Hallmark Holiday commercialised by this glorious industry, its back to work for millions of Australian’s, so Lowes are back to cash in with another televised audio-visual assault.
Macca’s has capitalised on this incredibly ingrained brand position in the past, refitting a handful of Golden Arches signs with the beloved ‘Macca’s’ name, though for Australia Day 2019 DDB Sydney have Macca’s best localised campaign yet, doubling down on the Strayan’ slang.
Anyone who spends even a modicum of time with me will probably come to learn I’m a wristwatch tragic. What else would you expect, combine a love of design and engineering and it’s no wonder I obsess over vintage Omega’s and Cartier’s. As a lover of advertising, I’ve always considered the classic Rolex ads as the pinnacle of timepiece advertising, and who could argue otherwise?
Last month Coles finally euthanised its “Down, Down” campaign, moving away from a cost-based approach to their new slogan “Good things are happening at Coles”; how beautifully vague. Having finally acknowledged the market share that Aldi holds as the king of cheap groceries, Coles have wisely taken a new tack, though whether or not they will be doing away with their affinity for bulldog advertising is yet to be seen.
How do you sell snake oil? To the majority of the population, life insurance falls into such a category, and selling it is no easy job. The majority of Australian life insurance TVC’s are pretty basic, most consisting of a consumer being enlightened over the phone about how cheap coverage is. It’s pretty dry, and not to mention lazy, resulting in just another commercial added to the pile to ignore. This one, isn’t that.
Our neighbours to the East are a funny little country. New Zealand jettisoned themselves onto the international map with the starring role in Peter Jackson’s Lord of the Rings, though in the intermittent decade slump the nation have no choice but to revitalise their global image. They’ve got the initiative, and have had numerous attempts at reinventing their countries global image through advertising, and none have been as successful as Air New Zealand.